Now entering Europe
Award winning football kits designed around the identity of your club. Professional match and training gear from our own factory, at a price every team can reach.
GOINTO Europe
GOINTO is the football brand behind some of the most talked about kits in Chinese professional football. We design, produce and market complete kit programmes for clubs: matchday, training, travel and lifestyle.
GOINTO Europe brings that full package to European football. We handle distribution, club sponsorship and marketing across the continent, with a local team you can sit across the table from.
Identity
Every GOINTO kit starts with your club: its history, its city, its supporters. Our designers turn that story into fabric, pattern and detail. No catalogue templates.
Patterns, textures and prints developed in house and sublimated into the shirt itself. Your kit looks like nobody else's.
Cut, collar, colourway, crest treatment, sponsor placement, labels and packaging. Every detail is open, from first team to academy.
We research your club's history and culture first. The result is a kit supporters recognise as theirs, and want to buy.
Selected in La Casaca's Top 50 kits worldwide (2018) and No.1 in three categories at the 2025 FOOLBLL kit awards.
From brief to matchday
Quality
Professional clubs wear GOINTO for matches, training, travel and media days. The same gear, from the same factory, is available to every club we work with.
Lightweight, breathable shirts, shorts and socks in pro and replica cuts.
Tops, quarter zips, pants, bibs and base layers for daily sessions.
Rain jackets, padded coats, gilets, polos and bags for players and staff.
18 product categories from a supply chain we have worked with for over five years.
Films
How we launch a kit, train with a club and think about the product. Press play for sound.
For everyone
We design and produce ourselves, so there is no layer of middlemen between the factory and your club. That keeps professional quality affordable for amateur clubs, youth academies and supporters. And the designs are made to be worn every day, not only on matchday.
Proven in the pro game
Full first team supply for matches, training, travel and business. The 2026 kit launch ran as a complete campaign: teasers, a launch day and sustained follow up across social, retail and the stadium. On the pitch, the club reached the CFA Cup last 16.
Official technical equipment supplier, providing elite level apparel for the first team across matches, training and travel.
Beyond the kit
A kit deal with GOINTO includes the people who make it sell. Our creative team works alongside your club from launch plan to final photo.
Launch strategy, photo and video shoots, player content and creator partnerships.
Jersey markets, cage football, live printing and fan events that build a community.
Recyclable kraft packaging, low carbon printing and a box built to be reused.
Partner with GOINTO Europe
We are selecting our first European partner clubs for the 2027 season. Tell us about your club and we will get back to you within two working days.
